RTLSERVICE
AI training for Sales and Marketing.
A corporate programme built around your departments' needs. Eight practical Zoom sessions over one month: twice weekly, usually 1–2 hours each. Your team keeps the recordings.
In 30 minutes with Kirill, we will select Sales and Marketing training tasks and discuss participants, tools and programme format.
01WHAT IS INCLUDED
What you receive
- Eight lessons tailored to your company
- Topics and tools organised by department
- Two Zoom sessions a week for one month
- Practical AI use cases for sales and marketing
- Recordings of all sessions for future reference
- Final feedback from employees and the training sponsor
02PROCESS
How we
work.
From the introductory call and programme to eight sessions. Content is tailored to your departments, tools and business tasks.
Introduction and goals
On the free introductory call, we discuss processes and tools already in use, identify further opportunities and decide what the team should learn.
Programme and pricing
Kirill develops eight lessons, specifying departments, tools, skills and each session's purpose. You receive the programme and price before training begins.
Scheduling eight sessions
After approval, we coordinate dates with all participants. The standard schedule is two sessions a week for one month.
Zoom training
Sessions usually last 1–2 hours depending on the topic. We explore tools and their use in sales and marketing tasks. Every session is recorded.
Results and feedback
After training, we collect feedback from employees and the sponsor. The company keeps recordings for the team to revisit.
03YOUR INVOLVEMENT AND TERMS
Training for the people who will use the tools.
On the introductory call, explain your processes and current AI tools. Then approve the programme, participants and dates. We specify departments for each lesson; employees attend and give feedback.
08SAMPLE CORPORATE PROGRAMME
AI and outreach:
the ITGLOBAL programme.
Eight practical sessions alternating between sales and marketing teams. Expand a topic to see tasks, tools and the planned outcome.
This is an example of an agreed programme. Your company's sessions and tools will be selected after the introductory call.
01SALESContact list building and enrichment
- choosing your ICP, industries, countries and roles
- automated company and contact sourcing
- finding business emails and LinkedIn profiles
- AI-assisted list validation, cleaning and segmentation
ToolsSales Navigator; Apollo, Crunchbase and alternatives; Clearout, ZeroBounce; Clay and custom equivalents of the workflow; GPT, Claude, Codex.
Session outcomeA relevant contact list ready for outreach.
02MARKETINGAI content creation
- content pillars for the company and its employees
- generating LinkedIn posts
- adapting one topic for different roles and pages
- creating images and visual concepts for posts
ToolsGPT, Claude, Codex; AI tools for image generation and adaptation.
Session outcomeA repeatable process for regular LinkedIn content production.
03SALESPersonalised LinkedIn and email messages
- structuring effective outreach sequences
- AI-assisted contact and company research
- generating individual invitations, emails and follow-ups
- quality checks and avoiding generic AI personalisation
ToolsGPT, Claude, Codex; Clay and a custom personalisation workflow.
Session outcomePersonalised message sequences for each contact.
04MARKETINGDeveloping and testing marketing hypotheses
- AI research into audience segments, competitors and markets
- identifying pain points, triggers and relevant conversation topics
- creating offers and content hypotheses for different ICPs
- preparing positioning options to test
ToolsGPT, Claude, Codex; Sales Navigator, Apollo, Crunchbase; Asana and other task managers to track hypotheses.
Session outcomeSpecific hypotheses for content and outbound campaigns.
05SALESLinkedIn and email outreach automation
- choosing LinkedIn and email campaign tools
- importing lists and launching automated sequences
- combining LinkedIn and email in one sequence
- configuring conservative limits and account operating rules
ToolsGetSales, Expandi, HeyReach and alternatives; Instantly and alternatives; n8n where needed.
Session outcomeA running automated outbound process.
06MARKETINGAI-assisted marketing and sales materials
- creating landing pages, presentations, one-pagers and proposals
- adapting company case studies to industries and segments
- preparing lead magnets, guides, research and email materials
- adapting assets for different regions, languages and ICPs
ToolsGPT, Claude, Codex; n8n; Asana and other task managers for content workflows.
Session outcomeA system for quickly creating marketing assets for specific campaigns and segments.
07SALESCRM, notifications and outreach analytics
- integrating outreach tools with CRM
- automatically updating records and communication history
- creating tasks and real-time positive-reply alerts
- reporting on invitations, replies, meetings and conversions
ToolsHubSpot and other CRMs; Asana and other task managers; n8n; Telegram bot for real-time notifications.
Session outcomeOne system for tracking leads and outreach results.
08MARKETINGAI analysis of customers and marketing data
- analysing sales call recordings, conversations, outreach replies and rejection reasons
- automatically identifying customer pain points, objections, questions and buying criteria
- analysing post, landing page, offer and advertising performance
- monitoring competitors' content, positioning and offers
ToolsGPT, Claude, Codex; HubSpot/CRM; Asana and other task managers; n8n for data collection and processing.
Session outcomeAn AI system that turns real customer and marketing data into actionable recommendations and new hypotheses.
Additional module: build your own Clay alternative
We explore how to build a data sourcing, enrichment and personalisation workflow for your team using n8n, CRM and suitable data sources.
04PROJECTS AND EXPERIENCE
Training and AI
in real workflows.
The client's challenge, our work and the results. We show the business sector and headquarters country. Company names can be shared on an online call with Kirill.
All 31 case studies05BEFORE WE START
Questions
before launch.
Is this the same course for everyone?
No. We build the programme after learning about your company, current processes, team skills and each department's needs.
How long does training take?
Usually one month: eight sessions, twice a week. Each session lasts approximately 1–2 hours.
Can you train only Sales or only Marketing?
Yes. On the introductory call, we define participants and the tasks that shape the programme.
Who needs to attend each session?
The programme specifies which departments and employees each lesson is for. We then schedule sessions with the relevant participants.
What does the client keep?
The agreed programme and recordings of eight sessions. The corporate training case shows how one company used the materials internally.
How is pricing determined?
After the introductory call, we prepare eight sessions and a priced proposal. The programme is organised by department and tool, with a clear purpose for each lesson.
30 MINA CALL WITH KIRILL
Let's choose AI tasks
for your team.
In 30 minutes with Kirill, we will select Sales and Marketing training tasks and discuss participants, tools and programme format.
30 minutes · personally with Kirill Pushkin · choose your time in CalendlyPrefer to share your brief?
Fill in three fields. We will prepare a WhatsApp message to Kirill; you then press Send.
Not ready to choose a time? Describe your goals and I will suggest the next step in our conversation.